2 Chainz Made 2 Million From Dabbin’ Santa Sweaters.
2 Chainz has made news nationwide during the Christmas holidays, with his high in-demand Dabbin’ Santa sweaters. A combination of the ugly Christmas sweater tradition and Atlanta’s dabbing dance craze taking over pop culture, the cozy piece has been seen of various celebrities and athletes in recent weeks. The merchandise has turned into an instant success, making 2 Chainz a cool $2 million.
After recent appearances on the NFL Network, ESPN, TNT’s Inside the NBA, and Good Morning America, the rapper caught up with Forbes to discuss coming up with the idea for the sweaters, the money made from Dabbin’ Santa going back into his T.R.U. Foundation, the funds going to those in need including paying a year’s rent for a disabled veteran and donating a minivan to a family who lost everything in a house fire, the ColleGrove album with Lil’ Wayne and much more.
Continue after the jump…..
Forbes: How did the whole 2 Chainz ugly Christmas sweater thing come about?
2 Chainz: Me and my team were trying to come up with some successful designs to get our merch moving. We took the dab, which is a trend, and we just turned it into a business. We played around with a few designs. We realized what my fanbase wants to see.
I don’t want people to think this was an overnight success. We’ve been trying with a bunch of designs for a couple years now. This is just timing meets opportunity. There’s the whole dab thing, and Atlanta’s always been somewhere that actually moves the culture a little bit. We have been the backbone of hip-hop for the past couple years. So with dabbing coming out of Atlanta, it just began to grow legs and start moving on its own.
Forbes: Can you tell me a little bit about the charitable side of this? Is it all through your T.R.U. Foundation?
2 Chainz: Yeah. I’ve had a foundation for some time. My girl and I, we’ve been trying to figure out a way to be active within the community. This was a great way to do it.
We made close to $2 million in revenue. I had a numerous amount of celebrities helping with the shirt. It was on the NFL, it was on TNT, it was on Good Morning America, it’s on ESPN . So I could not continue receiving those blessings without giving back at the end of the day.
For us, it’s about putting it together independently, with nobody really being the boss. We’re creating our own way to give back, to do something for people. We’ll trickle down to the kids and lead by example. Like I say, actions speak louder than words. We could have spent this money on possessions, but giving a family that needs it will actually go further for them and for me.
Read the full story and interview over at Forbes
