South London artist and illustrator Ash Shakur presents the experimental EP ‘If You Build It They Will Come’. With hard-hitting flows and high energy production, the project encapsulates the themes of self-confidence, empowerment, and faith.
Lead single ‘Fly Ish’ is the type of song you want to listen to while putting on your flyest outfit. With a catchy hook and cruising bassline, it’s the perfect introduction to the rest of the project.
Speaking on his release, Shakur writes “The EP title for me represents building a foundation and creating a new path that changes your life. 2020 has been a tough year for everyone and still as recent with the virus still active and wars going on, this project provides hope and silver lining, helping us make the best of our current situations and possibly changing them.”
The South-London native blends thought-provoking lyrics and storytelling with a touch of poetic wit. His unorthodox style and unwavering approach to thinking outside the box has been praised by the likes of Highsnobiety, Noisey, MTV, Gal-Dem, Mass Appeal, Earmilk, and Complex to name a few.
Inspiring people through vibrant visuals and incorporating his art direction into his music videos and album artwork, Ash is the co-founder of Art Life Central a collective that expresses creativity and freedom through music and fashion.
