Ayra Starr, has unveiled visuals for the fan favourite ‘Beggie Beggie’ featuring CKay, taken from her critically acclaimed debut album ‘19 & Dangerous’.
Directed by Director K (Burna Boy, WizKid, Ladipoe), the accompanying video is a visual representation of Nigeria’s ongoing cultural renaissance. Set against the backdrop of a Nollywood-inspired kickback, Ayra is seen sporting a 2000s hairstyle and butterfly bra reminiscent of Mariah Carey.
Speaking on the visual, Ayra said – “Old Nollywood has had some of the biggest impact on Gen-Z fashion and style. I thought it would be fun and beautiful to re-create that era and its influence on pop culture as a whole. ‘Beggie Beggie’ is not just a sad song, it’s about a young woman seeing things for what they are”.
At a glance, the video seems joyful and carefree but as it continues, it takes a darker turn. “See the way I’m begging you” she sings while she buries her lover in the ground. She craves a fulfilling love but feels used and disposable.
Watch below…
