Since emerging unto the scene with her self-titled EP and lead single ‘Away’, 18-year-old singer-songwriter Ayra Starr has continued to dominate the airwaves and takes it up a notch by delivering a new visual for the stand out track “DITR” (Diamond In The Rough).
Speaking of ‘DITR’, Ayra Starr said: “DITR is an ode to Gen Z. We’re coming of age in a really weird, scary time and I hope this lets people know that they’re not alone.”
The new creative visual directed by Afolabi Olalekna brings to life Ayra Starr’s emotional lyrics replicating the vibe on the track to the screen.
Africa’s fastest-rising music star, Ayra Starr, unveils the official music video for ‘DITR’ – the soul-searching and alté-inspired track taken from her self-titled debut EP. Watch here.
The 18-year-old singer-songwriter showcases her remarkable storytelling ability through unflinchingly profound visuals, depicting the life and growing pains of young Gen-Z Nigerians navigating societal pressures and insecurities. Speaking of ‘DITR’, Ayra Starr said: “DITR is an ode to Gen Z. We’re coming of age in a really weird, scary time and I hope this lets people know that they’re not alone.”
