Blaqbonez has a history of disrupting the internet. The Chocolate City artist has been on a regular run of wacky brilliance since the promotional campaign for his most recent track, “Back In Uni,” got underway. As a result, the talk of social media breaking the digital space was only to be expected. This is especially true given how deeply Blaqbonez has incorporated his fans into this song, bypassing the traditional roll-out process. Being a part of the people has been important to Blaqbonez’s branding, and as the musician had predicted, the much-anticipated “Back In Uni” video is stirring up quite a commotion online.
Before analysing the cinematic elements of the video, it’s important to acknowledge how Blaqbonez gently channelled the greats by collaborating with them all during the song’s composition. He’d started a line of communication with Jae5, a British-Ghanaian producer whose work with J Hus is regarded as a classic touchstone of Black British music, for its afro-swing edge. That hinted at the record’s sound direction even if you hadn’t heard it, and even then, Blaqbonez added more narrative context. Sparse, evocative photographs of his visits to his old mater sparked discussion among his following base. He responded to inquiries regarding his time at the Obafemi Awolowo University in the comments sections, igniting a fire that spread admirably after the publication of the song.
