Rising London artist Coults drops off his new music video for “IS IT COOL” taken from his just-released 2023 debut project COULTURE.
Coults has a unique melodic approach all throughout “IS IT COOL?,” navigating the hypnotic ambiance and dominating bars with threatening speed. Coults easily delivers, illuminating the demanding lifestyle of a young artist with the authority of a major new talent flowing from every word. The evident futurism seen throughout his latest endeavour is in full force here, further solidifying the Japanese-heritage prodigy as a nontraditional and gifted leader.
Directed by LAUZZA (Bawo, ayrtn, Oscar #Worldpeace, Ashbeck), a fellow Londoner, “IS IT COOL?” captures the frantic and disorienting nature of life in the city against the artist’s cool, melancholy flows with its quick edits and gritty photography.
Watch “IS IT COOL” down below and stream the entire COULTURE here.
