Fresh off a breakout summer supporting Jorja Smith on her North American tour and headlining sold-out shows across New York, Chicago, Toronto, and Los Angeles, South East London’s very own ENNY is back with her vibrant new single and video, “Selfridges,”.
Directed by ENNY and Ivor Lawson-Adamah, the video comes after a viral campaign where the rapper appeared to “quit music” to launch The Peng Black Girls Cleaning Company a hilarious and creative rollout that had fans buzzing online. Featuring Face In The News, the visual unfolds as a tongue-in-cheek mockumentary imagining ENNY’s life outside of music.
Musically, “Selfridges” finds ENNY at her most playful, self-assured, and free, floating over buttery, jazz-infused production by Gotts Street Park. The track captures her trademark wit, introspection, and effortless cool, reminding listeners why she remains one of the UK’s most distinctive voices.
Watch “Selfridges” now and stream the single on HWING.
