Ina Shai, a London-based Slovenian singer and songwriter, returns in full force with the seductive, soulful, and passion-inducing new single “Touch,” which will be released on November 20th, along with an accompanying video. She effortlessly swings from sensuous, velvet-like R&B tones to forceful, commanding, and mesmerizing notes saturated in soul, once again demonstrating the remarkable potential of her deep, rich, and gorgeous vocal.
‘Touch’ sees the vocalist dig into her sensual side, with electronic drumming, peppery percussion, delicate electronic synthesisers, and her characteristic saxophone solo. Ina embodies her femininity with a welcomed fierceness, accompanied by a sleek, elegant, and sophisticated image oozing with refinement. ‘Touch,’ filled with refinement, fire, and confidence, is the ideal combination of pop and R&B all wrapped up in Ina’s silky smooth performance.
‘Touch’ was written some years ago with Dutch composer and producer Martyn Ell (Spinnin’ Records, Sony Music, Warner) with the idea of pitching it to Selena Gomez’s label, who were seeking for fresh songs for the artist at the time. However, following an unplanned performance at one of her London shows, Ina received an extraordinary reception and overwhelming praise and decided to self-release the music.
The song describes the ups and downs of a toxic relationship, as well as the dynamic dance of knowing the person you want is emotionally unavailable yet being unable to change your feelings. ‘Touch’ depicts the internal conflict that exists between what you want and what you know is correct.
Cat Couture / Amoroso Films directed the music video, with Millie Hoffman doing makeup and hair. ‘Touch’ follows the inspiring ‘Queen’ and the first single love ballad ‘What is.’
