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Newham-born artist Jay Prince unveils his directorial debut with the music video for his introspective single, “How Far,” featuring South London rapper Sam Wise. Co-produced with German-Afghan producer AgaJon, the track combines atmospheric synths with intense breakdowns, channeling themes of personal growth and self-discovery.
Collaborating with creative director Filmawi, Jay crafts a visual narrative centered around water as a symbol for life’s relentless pressures. Known for blending hip-hop, jazz, and neo-soul, Jay’s debut as a director marks a new layer in his evolving artistry.
