JAY-Z “4:44″ Video

Watch JAY-Z’s new video for “4:44″

One week after releasing his new album 4:44 exclusively on TIDAL and to Sprint customers, JAY-Z’s 13th studio LP is now available on iTunes and Apple Music. Executive produced by No I.D., physical copies of the platinum-certified album also dropped in stores today, with three bonus tracks: “Adnis,” “Blue Freestyle,” and “MaNyfaCedGod” featuring James Blake.

After dropping the standout visual for “The Story of O.J.,” the Brooklyn mogul returns with the 8-minute video/short-film for “4:44.” In the video, various interviews, memorable viral moments, and mobile clips are used to convey all kinds of emotions. Footage of Eartha Kitt, Lauryn Hill, and Jean-Michel Basquiat are also used, along with concert footage of JAY-Z and his wife Beyoncé performing “Drunk In Love” on stage.

The TIDAL premiere ends with a smiling Blue Ivy Carter looking out a window.

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