In line with last month’s rumors that he would be launching a venture-capital firm soon, Jay Z & Roc Nation have officially unveiled their new company ‘Arrive.’ A collaborative project with Primary Venture Partners and Glassbridge Asset Management, the company’s aim is to help guide and support entrepreneurs in their early stage of business, leveraging the partners past experiences and resources.
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“Arrive was created to leverage our experience and resources in building brands, developing consumer facing businesses, managing artists and representing athletes. We’ve opened that diversified, global range of expertise to a new vertical: entrepreneurs and their early stage businesses.” – Neil Sirni, Roc Nation’s head of new ventures.
