Kam Boora isn’t easing into the new year, he’s charging straight through it. Following a strong close to 2025, the Gravesend rapper returns with “What About Me,” a focused and hard-hitting statement that underlines his upward trajectory.
Driven by pounding drums and sharp, controlled flows, the track blends grit with clarity. Boora balances intensity with reflection, using the record to unpack ambition, growth and the tension between staying grounded and pushing for more. There’s hunger in his delivery, but also discipline, a sign of an artist sharpening his craft with every release.
Fresh off support from BBC Asian Network and previous work alongside producer Sevaqk, Boora continues building momentum the right way. The accompanying video keeps things rooted in reality, spotlighting the Gravesend streets and landmarks that shaped him.
“What About Me” feels purposeful, not just noise, but direction.
