Rising R&B powerhouse Kim Cruse has dropped the vibrant new music video for “It’s Giving”, the latest single from her debut album Mixed Emotions. Since reaching the top eight on NBC’s The Voice under Team John Legend, Cruse has carved a lane of her own with her cinematic blend of soul and pop.
“It’s Giving” is a celebration of confidence, style, and self-love, pairing silky backbeats with Cruse’s trademark velvet-like vocals. The video amplifies the song’s fearless message, embodying main character energy with a nostalgic Y2K twist.
Speaking on the track, Kim explains: “It’s all about energy, confidence, and stepping into the version of yourself that doesn’t shrink for anybody… bold, nostalgic, and unapologetic.” With its empowering message and infectious R&B edge, “It’s Giving” further cements Cruse as one of the genre’s most exciting rising voices.
Watch the video for “It’s Giving” now.
