Watch The Video For Kobi Onyame’s “Imminence (Only Matter Of Time O)”
Kobi Onyame‘s music could never sit right with the bland visuals, or even the typical hip-hop fare. The UK-based Ghanaian rapper’s music is uplifting and colourful, and a tedious video of him in a car or surrounded by scantily clad girls was never going to cut it and his most recent video is a solid explanation of why. Directed by Bright Asare, Onyame’s video for “Imminence (Only A Matter Of Time O)” was shot largely on location in Accra, Ghana, and the end result is a vibrant spectacle that draws heavily on African culture—both sonically and visually. In fact, it’s a deft crossover between traditional hip-hop and Ghanian rhythms, bridging the gap without feeling forced or contrived. The single is being released on July 5, but for now, enjoy the well-shot visuals up top.
