North-West Londoner Coults is back in the spotlight with his newest mixtape, “EGO.” This project marks his second release in 2023, following his February album “COULTURE.” With “EGO,” Coults demonstrates his growth and ability to delve into various aspects of his artistry.
The mixtape consists of eight tracks, each highlighting different facets of Coults’ expansive creativity. Coults has already introduced us to his versatility through two viral hits: the gritty “IP3” released in August, which was accompanied by an eye-catching CGI-assisted video, and the recently unveiled “In the Middle,” a slow-burning Afrobeats-infused track featuring alté sensation Odunsi (The Engine) and British-Nigerian rapper DEELA. These tracks illustrate Coults’ knack for collaborating with a diverse range of talents in high demand, showcasing his networking and artistic prowess.
Among the standout tracks on “EGO” is “Slide,” a highly-anticipated collaboration with London drill star Blanco. The song sees Coults and Blanco going head-to-head over a relentless beat, creating a magnetic synergy. “Slide” is just one example of Coults’ willingness to experiment with his sound, pushing the boundaries of sonic exploration. The mixtape also includes the frenetic sounds of “Energy” and the offbeat “Leader of My Sound,” showcasing Coults’ ability to blend filtered vocals with hard-hitting rap bars. In Coults’ own words, “I want to use my voice as an instrument, much like an orchestra where every part plays a crucial role in the ensemble. That’s how I layer my vocals.”
With “EGO,” Coults solidifies his place as an artist who isn’t afraid to push boundaries, explore new horizons, and embrace the multifaceted nature of his craft. This mixtape is not just an offering of music; it’s a glimpse into the evolving artistry of a talent poised for greatness. Whether you’re vibing to the hypnotic beats of “Slide” or dissecting the layers of vocal artistry in “Leader of My Sound,” Coults takes you on an exhilarating sonic journey that’s impossible to resist. Don’t sleep on this rising star’s ascent in the music world; Coults’ “EGO” is a testament to the boundless potential of this English-Japanese rap phenomenon.
