With today’s release of “Pink Lemonade,” Giggs and AU Vodka present the chilling new single that will serve as the theme song for this season’s “23” taste.
Giggs’ smooth flow and witty lines are well matched by the infectious beats of the drill instrumental. The music video features football veteran Patrice Evra lip-syncing with a few recognisable figures who establish the tone early on and then explode at the climax, leaving you wanting more. This song will go down in history because to its timeless melody and lyrical excellence.
The new taste, which takes its cues from real Amalfi lemons but adds AU’s trademark twist, launches just as Growth Index names AU Vodka the UK’s fastest-growing brand.
AU Vodka’s signature gold bottles, which hide often shockingly-colored spirits, and its highly effective social media and influencer marketing have shaken up the alcoholic beverage industry. AU Vodka has partnered with and received support from celebrities like Jake Paul, Floyd Mayweather, Paddy “The Baddy” Pimblett, Fredo, Headie One, Professor Green, and Ronaldinho.
In 2013, Au Vodka surpassed Ciroc and Grey Goose to become the best-selling ultra-premium vodka in the United Kingdom. This came on the heels of the announcement that its flagship Au Vodka Black Grape and Original Vodka flavours have debuted in three major first areas throughout the United States: Georgia, Florida, and Texas.
