Meet Lifesize Teddy, a trailblazing artist who’s reshaping the landscape of contemporary African music and bringing a fresh perspective to local Hip-Hop. With a disruptive and proudly unconventional approach, Lifesize Teddy is on a mission to elevate the status of African Hip-Hop while paying homage to the unsung pioneers who paved the way.
Step into the world of ‘Hypnotic,’ a decadently expressive club track that fearlessly celebrates being the life of the party and embracing the liberation that accompanies self-assuredness in body and sexuality. Crafted by the skilled hands of Andre Vibez (known for collaborations with Rema, Ayra Starr, Omah Lay), the song’s off-kilter production masterfully blends Afro-inspired Hip-Hop swagger with dancehall-infused rhythms, creating a rich tapestry of musical influences that’s further enriched with Arabic and Middle Eastern sensibilities.
But that’s not all; the accompanying visual, directed by Jyde Ajala (notable for work with Asake, CKay, Don Toliver), takes ‘Hypnotic’ to a whole new level. The music video brings to life the hedonistic and pleasure-seeking vibe of the song. The narrative revolves around Teddy, who takes charge of revitalizing a lackluster school party, accompanied by her crew of unconventional individuals. As Teddy arrives, her vibrant and rebellious demeanor sets the tone for an explosive transformation of the gathering. With her arrival, the party comes alive with an energetic and bustling atmosphere.
The video seamlessly weaves in supernatural and eerie undertones that pay homage to Teddy’s hometown of Port Harcourt, while simultaneously showcasing her as a confident, fashion-forward, and futuristic artist. Through the lens of Jyde Ajala’s direction, Teddy’s charisma shines, presenting her not just as a musician but as a captivating and enigmatic force that defies boundaries.
‘Hypnotic’ is more than just a song; it’s an experience that captures the essence of self-confidence and unapologetic enjoyment. Teddy’s journey of self-expression and celebration resonates through every beat and frame, inviting listeners and viewers alike to immerse themselves in the world she creates. As the music scene evolves, ‘Hypnotic’ marks Teddy’s distinct contribution, leaving an indelible mark on both sound and visuals.
