Nigerian rap heavyweight ODUMODUBLVCK is back in full force with his blockbuster new single “Pay Me”, featuring UK rap titan Stormzy and Nigerian star Zlatan. Out now, the track arrives as the first single from his highly anticipated upcoming album INDUSTRY MACHINE.
Built on slick keys, bouncy drums, and an addictive hook, “Pay Me” is a bold anthem about demanding respect and recognition. ODUMODUBLVCK’s effortless flow powers the chantable chorus, while Stormzy and Zlatan trade razor-sharp bars that amplify the track’s global energy.
The official video, directed by This Was Needed, takes things up a notch, with the all-star trio pulling off a stylish, cinematic robbery — equal parts hilarious and hard-hitting.
“Pay Me” follows the success of ODUMODUBLVCK’s hit “Pity This Boy” ft. Victony, which racked up nearly 40M streams on Spotify, peaked at No. 2 on the UK Official Afrobeats Chart, and helped his mixtape The Machine Is Coming debut at No. 1 in Nigeria.
With a string of major collaborations already under his belt — from Davido, Rema, and Tiwa Savage to Pa Salieu and Headie One — plus high-energy performances at Afro Nation, Splash! Festival, Skepta’s Big Smoke Festival, and Burna Boy’s London Stadium show, ODUMODUBLVCK is proving himself a global rap force to be reckoned with.
Stream “Pay Me” now and watch the video — the INDUSTRY MACHINE era has officially begun.
