Ovie releases new self-directed video for his Pop, R&B and Afrobeat fusion track ‘One More Time.’
Written alongside Jay Pizzle, the new release “One More Time” marks the Irish artists first release of 2020 as he captures the idea that while someone might seem to have it all, they are not necessarily happy. Talking about the new single, Ovie explains “Production-wise I wanted to create a juxtaposition between the lyrics on paper and the vibe of the song. Lyrically I tried to be very honest…. It’s really a sad song but if you were to listen passively, I think you’d probably miss that.I told the story of a guy who seemingly has everything but is unhappy because he lost what really mattered in the process of getting everything he thought mattered.”
Accompanied with a sensational, self-directed and self-edited video, the emotion of its creator is palpable, Ovie explains: “My scenes were full of muted colours, sadness, rain, lightning and rigidity and the scenes of the person I’m missing are happy, colourful, dynamic and she’s dancing etc. She’s what is missing, and I wanted to make that really really clear. I hope that came across…”
