RADAR: Jordan Higo — Medusa

Jordan Higo
Prodizzle Head Of Content

Following performances on BBC One’s This Is My Song, radio support from BBC 6Music and press buzz with Earmilk, fast-rising UK pop artist Jordan Higo is back with a stunning debut EP and new single. The American Woman EP is on streaming platforms now, and showcases his nimble blend of Pop, RnB, Funk and Rock sounds across 5 diverse new songs threaded together by a shared narrative. The lead single Medusa, a dreamy and ethereal slow-jam, is also out today.

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With American Woman exploring both sides of a new relationship, the narrative concept of the EP is knitted together by a series of interludes and introductions between the songs.

“Medusa is the man’s half of a conversation,” explains Higo on American Woman’s lead single. “He questions her feelings whilst expressing his own – he knows that their only shot at having a successful relationship is with each other. Just as Medusa turns men to stone, he suggests she is making things hard, making things difficult. He asks her why she is “married to this ritual” of predictable love as to him, love should be full of fire and excitement. And this is what he hopes they can have together.”

Influenced by RnB heavyweights like Miguel and Drake as well as the classic pop of Michael Jackson and the energy of classic rock, the Huddersfield musician’s vocals are instantly recognisable and combine instinctively with imaginative production sounds and beats from fellow rising artist Link Lewis and Nick Keliris.

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