East London singer-rapper Rio Rainz is back with his first release of the year, “BAD!” Produced by Oscar Moos, this track is a playful, bouncy ode to a special someone who has caught Rio’s eye. The song’s high-energy vibe and catchy rhythm make it an instant summer hit.
The accompanying video, directed by RAD Films (known for work with Matilda Mann and Joy Crookes), perfectly captures Rio’s old soul and vibrant personality. It features a clever piano lounge intro and outro, soft summery tones, and scenes of Rio cruising through London in a vibrant vintage car.
Rio describes “BAD!” as a celebration of individuality and embracing your mischievous side. He says, “It’s about taking risks and breaking away from conventions and expectations. It encourages you to celebrate your uniqueness without worrying about judgment.”
Check out “BAD!” and its lively visuals to experience Rio Rainz’s infectious energy and charm.
