Global superstar USHER is bringing his Past Present Future tour experience beyond the stage with an exclusive tour merch pop-up at Selfridges London, running from March 31st to April 11th.
To celebrate his highly anticipated London residency at The O2, the 8-time GRAMMY-winning artist has curated a limited-edition collection of streetwear staples, including hoodies, T-shirts, and caps. The designs fuse bold tour visuals, British iconography, and his signature “U” logo, making them a must-have for fans.
Kicking off the pop-up launch, USHER made a special in-store appearance, thrilling fans with a meet and greet before sitting down with ELLE UK’s Editor-in-Chief, Kenya Hunt, for an exclusive Q&A. He reflected on his 30-year career, love for fashion, and designer collaborations on his tour.
The Selfridges pop-up is an immersive extension of the Past Present Future aesthetic, incorporating backstage elements, sleek tour-inspired visuals, and contemporary design—capturing the movement, precision, and artistry of a world-class tour.
USHER: PAST PRESENT FUTURE UK/EUROPEAN TOUR DATES
🗓 London Residency at The O2
- March 29, April 1, 2, 5, 6, 8, 9, 11, May 6, 7
🌍 Europe Dates
- Paris (April 15, 16 – Accor Arena)
- Amsterdam (April 22, 23, 25, 26, 28 – Ziggo Dome)
- Berlin (May 1, 2, 4 – Uber Arena)
With electrifying performances and an exclusive fashion drop, USHER is making 2025 unforgettable for UK and European fans!
