In the new music video for “I Know ?,” Travis Scott appears unfazed and carefree, showcasing a trippy and surreal atmosphere. Co-directed by Dave Meyers and Travis Scott, the visual narrative revolves around Travis waking up in his opulent residence after a night of revelry. The morning unfolds with the company of two women, portrayed by models Emily Ratajkowski and Anok Yai.
Throughout the video, Travis sings, “I’m looking at her, when her starting to turn into you / Now you starting to fuck up my mind, is it you, is it her?” The scenes depict intimate moments with one woman while lying beside another. The lyrics also reference the lavish lifestyle, including mentions of his residence and experiences.
“I Know ?” follows Travis Scott’s previous music video, “Topia Twins,” featuring Rob49 and 21 Savage. Both tracks are part of his highly successful album, “Utopia,” which boasts collaborations with Beyonce, Drake, Future, SZA, Young Thug, The Weeknd, and more. The album has earned significant chart success.
