Cam’ron, Juelz Santana and Jim Jones have reunited for a special freestyle for KITH and New York Knicks where the three deliver new and original verses on the court. “Cam’ron, Juelz Santana & Jim Jones deliver original verses on center-court at Madison Square Garden for Kith & New York Knicks,” says the description on the video uploaded by the company.
Watch the full video below. Earlier this year, the Knicks hired Steve Stoute and his company, Translation, to help redefine the team’s brand and their ties to the fan base so it feels like this is a product of that.