Ty Dolla $ign kicked off the campaign for his forthcoming new album with the song “Purple Emoji” last week. The L.A. musician now debuts the music video for his soulful new single, which features J. Cole. The feel-good visual displays a handful of couples showing endless love towards their significant other. Couples of all ages, ethnic backgrounds and same sex join come together to spread their good energy to the world.
Watch above or here.