Burna Boy and his record label, Aristokrat Records have reportedly sold the marketing rights for his debut album to Popular Alaba marketer, Uba Pacific.
Uba is said to have bought the rights for the L.I.F.E album for a fee of N10million after he reportedly sold 40,000 copies on the first day!
According to Hip Hop World, Burna Boy’s album has been selling so fast that it has calm the fears of UBA Pacific who was skeptical on paying such a huge amount for a new act.
In the last couple of years, marketers in Alaba have stopped paying artistes to secure marketing rights of their albums, and now prefer to split the royalties made from the sales of albums.
