Three-time GRAMMY® Award nominee Doechii brings her storytelling to life in the playful, nostalgic video for her track “DENIAL IS A RIVER.” Drawing inspiration from iconic 90s sitcoms like Family Matters, the Carlos Acosta and James Mackel-directed visual reimagines her journey over the past few years with a comedic and heartfelt twist. Featuring a star-studded ensemble, the video includes appearances by Zack Fox, ScHoolboy Q, Rickey Thompson, Teezo Touchdown, Earl Sweatshirt, SiR, Baby Tate, and DJ Miss Milan.
The video’s concept, teased in a trailer last week, mimics the warm and whimsical title sequence of Family Matters, even incorporating the theme song “As Days Go By.” This nostalgic touch drew praise and reactions from fans and artists alike, including SZA, GloRilla, Hayley Williams, and Willow Smith.
Doechii further amplified the release with comedic skits such as “Doechii Slaps Brad Pitt” and “LA ROSA DE DOECHII,” which complement the video’s playful energy. Comedy Central joined the fun, sharing an additional skit titled “Can I Hit That” featuring ScHoolboy Q.
This release underscores Doechii’s unique ability to merge music, comedy, and cultural references into a cohesive and entertaining narrative. Watch the official video and accompanying skits to experience the full journey.
