Following the impactful release of “Respectfully” earlier this year, JAY1 returns with a fresh single, “ASAP,” featuring his brother Neeshay. Created and recorded within 24 hours in Copenhagen, this track highlights JAY1’s versatile artistry and the strong musical bond within his family.
Built around a minimalistic beat, “ASAP” features JAY1 delivering sharp, punchy bars, seamlessly flowing alongside Neeshay: “Feeling too comfy boy, I ain’t laid back / If you wanna beef me then say that… / I tell ‘em come Coventry ASAP.”
Reflecting on the track, JAY1 shares, “‘ASAP’ was made in the studio back in 2021 with my older brother Neeshay. We wanted a simple but tough beat to jump back to back on, so I hit my brothers PAYDAY & Icey. I always wanted to do a track with my brother and this studio session we had was definitely an opportunity.”
The music video captures the brothers’ chemistry perfectly, with handheld video footage blending behind-the-scenes studio shots and scenes of friends getting ready for a night out. This DIY approach adds a personal, authentic touch to the track’s attitude-filled vibe.
Watch the “ASAP” video and witness the electrifying collaboration between JAY1 and Neeshay below.
