Jordy Drops New Video for ‘PEAK!’

Ahead of his new 6-track EP KMT scheduled to be dropping in a few days (25th May), Jordy releases his second single ‘PEAK!’ accompanied by a visual. ‘PEAK’ sees Jordy retreat from the limelight and reflect on his journey by taking it back to the streets of London.

Directed by Amanda Marie-Rose, the video includes appearances from his close-knit group of friends including; Elt Cheekz and members of the ViBBAR and Filthy Fella’s collectives. Jordy demonstrates his versatility by blending singing and rapping throughout to create his own signature sound. The video captures his effortless swagger and personifies his evolution from a rapper to a multidimensional artist who feels free to express himself both sonically and artistically. ‘PEAK!’ shines a light on Jordy’s honest lyrics and wordplay which, along with his friends and family, are at the forefront of everything he does. Speaking on the single Jordy said:

“Peak is a pretty reflective song. Just me looking back on the journey from then till now. Thinking
about what could’ve been, what was avoided, what was gained etc. It also touches on the harsh truth
of people pretending to be your friend but hoping you don’t truly succeed which is more common now than ever”

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