Watch Kendrick Lamar’s new video for “Alright.”
Following an epic opening performance at the 2015 BET Awards, Kendrick Lamar premieres his brand new video for “Alright.”
The underlying themes of Kendrick’s To Pimp A Butterfly revolve around Black radicalism, pride and spirituality, and is largely backed by some of the jazziest G-Funk instrumentals this side of Parliament. Yet, perhaps of all of the songs on K. Dot’s third album, behind “King Kunta,” it is the Pharrell-produced “Alright” that, similar to its riot-causing predecessor “m.A.A.d city,” that has become a cult favorite for fans.
Originally slated for Fabolous (who could be responsible for the song’s catchy hook), Kendrick and Pharrell followed up their paranoia-inducing “good kid” with a 180-turning, slam dance-inspiring anthem of positivity. Naturally, the video for the single is a visual treatment of the song: Kendrick is either crowd-surfing or – perhaps paying homage to Ludacris’ clip for “Southern Hospitality,” also produced by Pharrell (and Chad Hugo, as The Neptunes) – hanging upside down, suspended above everybody else, in the video.
