Directed by Teff himself, alongside Zac Facts – who worked with Future and The Weeknd on ‘Low Life’ – the video highlights a female protagonist’s truthful insecurities, against her fake confidence at a party in Toronto. ‘So Insecure’ highlight the lack of self-confidence felt by women in this day in age, and through his laid-back delivery and charming Bajan twang, Teff wants women from around the world to know that they are all beautiful.
