Watch JAY-Z’s “Family Feud” video.
Days after teasing fans, JAY-Z premieres the music video for “Family Feud.” Co-starring his wife Beyoncé and daughter Blue Ivy, the latest 4:44 visual takes place inside a church. Two decades after “You Must Love Me,” JAY-Z steps back inside the confessional. Blue Ivy walks down the church isle with her iconic father, as the Roc Nation mogul eventually is seen giving his testimonial inside a confessional booth while Queen Bey hears it all on the other side.
“Family Feud” is off JAY-Z’s 14th No. 1 album 4:44, nominated for 8 GRAMMYs next year including “Album of the Year,” “Record of the Year” and “Song of the Year.” Watch the cinematic video directed by Ava DuVernay below, which also stars Omari Hardwick, Michael B. Jordan, Rosario Dawson, Rashida Jones, Niecy Nash and more. Exclusively available on TIDAL, viewers can watch during the streaming service’s 12-day free subscription holiday promo running until January 5.